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A Master-ful Win for Rifle Shafts

TORRINGTON, CT April 15, 2004 - Viewers witnessed more than history in the making at the 68th Masters. They saw a demonstration of performance through innovative shaft design as Rifle Project X and Rifle Flighted steel shafts claimed first- and second-place respectively at the hallowed grounds of Augusta National Golf Club.

Were extremely excited that our Rifle shafts played a role in what is already being hailed as one of the best Masters tournaments of all time, says Ray Lucas, vice president of sales and marketing for Royal Precision. I think Rifles success really comes down to performance and making a winning difference. Its true that Royal Precision does not make the most steel shafts in the world, but we do make the worlds highest-premium steel shaft. And, when performance matters, the best players in the world turn to steel shafts designed for winning results.

Designed by Royal Precision Americas first steel shaft manufacturer Rifle-branded steel shafts combine four advanced technologies to produce steel shaft innovation unparalleled in the industry. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing steps found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal Rifling that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

Headquartered in Torrington, Connecticut, Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision’s "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer’s bag. Royal Precision is also a designer and distributor of Royal Grip golf club grips offering a wide variety of standard and custom models, all of which feature durability and a distinctive feel and appearance. For more information, call 800-811-2795 or visit the Royal Precision website at